Hire a Sign Designer
A sign for your business is going to last a very long time; plastic lighted signs and LED signs can last up to ten years. Since they are a long-term investment,you’ll want to make sure it is professional quality. Hiring a sign designer is the easiest way to make sure your sign is aesthetically pleasing. They’ll know the best way to layout your sign as well as great color combinations to help it stand out.
Don’t Buy a Generic Sign
Signs that plainly read “hotel” or “restaurant” don’t help your business as much as a customized sign would. While custom signs are more costly than generic signs,the difference in business makes up for the difference in price. Generic signs don’t generate that much growth because people see a generic sign and don’t have an incentive to stop at that business.
Sell Your Brand
Your sign should use what is unique about your business to advertise it. For example,not all clothing stores are the same. Some are vintage and some are modern. These differences are what draw people into your store,help them become regular customers,and use this uniqueness to influence the design of your sign.
Don’t Blend In
Your sign should be unique and personal to your business,otherwise,it can blend in with the other business signs surrounding it. If all the other signs are unlit,light your sign to help it stand out at night. If all of the other business signs use blue and green,include red on your sign to make sure potential customers see your sign first.
Choose a High-Quality Sign
Your sign should last a long time,so make sure to use high-quality materials to ensure your sign functions as it should for as long as it should. Most plastic lighted signs and LED signs last about ten years before they need to be replaced.
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Don’t Cut Corners
Signs can be costly,but don’t compromise quality for price. If you use a discount service or lower quality materials,chances are your sign won’t last as long as it should. The colors will likely fade and the sign itself might chip. If it’s lighted,you could run into electrical problems and constant flickering.
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Limit Your Information
Don’t visually overload the viewer. While the business name is necessary,you do not need to include your business’s address,phone number,email,and website on your sign. All this information isn’t necessary and crowds the sign.
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Placement
When installing your indoor sign,make sure you place it strategically where it can influence customers to actually buy your product. Some of the ideal locations are in the check-out aisle. You can also use these signs to draw your customers’ attention to certain sales or promotions you have going on.
